Let me introduce Malorie Urbanovitch. A talented designer who is no new-be to the fashion scene. Since 2006 Malorie has been working in the Fashion Industry and this woman is bound for stardom. Her shows have been all over, from Edmonton to Mercedes Benz Start Up in Toronto. She’s been titled by Fashion Magazine’s editor Caroline Gault, “one to watch.”
Last Thursday I was invited to attend the F/W 2013 show for Malorie Urbanovitch downtown. The textures and the to-die-for alpaca knitwear was catching my eye leaving me longing for my next Fall photoshoot.
Her Fall lineup was refreshing, delicate, and beautiful. For one, no one can resist comfort in the depths of our cold Alberta winters, and two, everyone loves to look good while staying warm.
Malorie put us in the mood for a mystery with the dimly lit runway, packed full of fashion industry professionals and lovers combined. She introduced us to the new Fall chic by pairing a chunky knit with a highly decorative floor length sequin skirt. After the show I immediately ran back stage to get a closer look at it and the cratmanship of the garments is impeccable. She had a basic color use; blacks, burgundys, burnt oranges, sea foam greens, and browns. Makeup by was nothing more then teal eyeliner and hair was rain-soaked.
Urbanovitch’s aesthetically cozy knits were new developments that felt comparatively sophisticated but still characteristically carefree. Perfect for the 2013 season.